Established in 1977, the company has built a strong legacy in the photographic equipment industry, operating from a prime location in Connaught Place, New Delhi. Over the decades, the business has evolved significantly, expanding from traditional photographic products to a comprehensive portfolio that includes digital consumer cameras as well as advanced professional equipment. Today, it caters to a wide spectrum of clients such as leading photographers, media houses, publishing companies, wedding and advertising professionals, filmmakers, and rental houses across India.

The retail division began its digital journey in 1997 and has since grown into a trusted destination for both enthusiasts and professionals. With a consistent focus on quality, service, and technological advancement, the organization has strengthened its presence in the professional imaging segment.

The company operates flagship showrooms in the heart of New Delhi. One showroom is dedicated exclusively to Canon, offering an extensive range of products for display and hands-on experience. The association with Canon began in 2005, followed by the appointment as India’s first exclusive touch-and-trial professional zone in 2007. In 2010, the company established India’s largest Canon-exclusive showroom, which was further upgraded in 2019 to become the country’s only Canon Flagship Store, featuring the widest range of products for demonstration and customer engagement.

The second showroom is the Leica Store – New Delhi, the only exclusive Leica store in India, showcasing a curated range of premium imaging products for an immersive touch-and-try experience.

Further strengthening its presence in the luxury imaging segment, the company expanded its footprint in 2026 with the opening of a new Leica Store in Bandra, Mumbai, bringing the iconic brand closer to discerning customers in western India.

With decades of expertise and a deep understanding of evolving industry needs, the organization continues to be a preferred partner for imaging professionals and enthusiasts alike.